Category: MarCom News

2012 Awards for Excellence, Highly Commended Award Winne

Dr. Talal Almaghrabi, Director of marCom Academy, has received a prestigious award; the Emerald Literati Network, 2012 Award for Excellence.

The Emerald Literati Network, 2012 Awards for Excellence, Highly Commended Award Winner, was for the paper “What drives consumers’ continuance intention to e-shopping?: Conceptual framework and managerial implications in the case of Saudi Arabia” (with Prof. Charles Dennis).

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Solar Energy in GCC Construction

Solar Energy and GCC Countries – September 2012

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From promoting entrepreneurship to creating entrepreneurs: A case study of #SWRiyadh

By Tatjana de Kerros

Tatjana

 

 

 

 

An entrepreneurial leap-of-faith in 54 hours?

Riyadh Startup Weekend has completed with a bang: 40 teams, 16 finalists and one winner over the course of an intense and highly active weekend for nascent entrepreneurs in the Kingdom. Powering the footsteps of the Kauffman Foundation’s original Startup Weekend concept of “No Talk, All Action: Launch a start-up in 54 hours”, this program has now been diffused in 100 countries with over 400 events organized across 200 cities. Read more

MODELLING THE IMPACT OF PERCEIVED PRODUCT EVALUATION ON THE ONLINE RETAILERS

This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online trust concept. Particularly, this article is implementing the 3D technology in the jewellery industries. In order to test our model, we designed a hypothetical retailer website which presents a variety of rings. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the diamond rings. Further, the designed web site allows participants to control the content and form of the 3D flashes. Our results reveal that using a well designed 3D enhances users’ enjoyment, attitudes and trust which have positive impact on purchase intention.

Authors:

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Dr. Raed Algharabat Prof. Charles Dennis Dr. Talal Almaghrabi

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Welcome to MarCom Academy

 

A warm welcome to the Marketing and Communication Academy (MarCom Academy). In the MarCom Academy website, you will find range of activities that MarCom Academy is undertaken in its continuing efforts to develop and support the broad community (business and academics) of marketing and communication scholars.

You will see that MarCom Academy is a strong and more professional organization that offers a wide range of exciting opportunities to its Membership. MarCom Academy provides wide range of activities and consultations in marketing, advertising, public relation related cases. The Special Interest Groups with MarCom Academy continue to grow to reflect the emergence of new areas of research. The MarCom Academy journal (International Journal of Marketing and Management Academy – IJMMA) has considerably enhanced its impact and standing as national outlets for high quality research. The MarCom Academy Annual Conference and our support to the World Hajj and Umrah Convention at British Museum (2013) will continue to go from strength to strength and we look forward to  tremendous services and events early.

Dr. Talal Almaghrabi

Director of MarCom Academy

MODELLING THE IMPACT OF PERCEIVED PRODUCT EVALUATION ON THE ONLINE RETAILERS

By

Dr. Raed Algharabat Prof. Charles Dennis Dr. Talal Almaghrabi

 

ABSTRACT

This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online trust concept. Particularly, this article is implementing the 3D technology in the jewellery industries. In order to test our model, we designed a hypothetical retailer website which presents a variety of rings. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the diamond rings. Further, the designed web site allows participants to control the content and form of the 3D flashes. Our results reveal that using a well designed 3D enhances users’ enjoyment, attitudes and trust which have positive impact on purchase intention.

PRESENTED AT

British Academy of Management (BAM 2012) 11–13 September 2012, Cardiff, Business School

Paper No: 664

The ART of Effective Communication and Effective Personal Management

If you are CEOs, Business owners, Researchers, and students, then do not miss this opportunity

The Marketing and Communication Academy (MarCom Academy) and the Saudi International Conference in association with Read more

Saudi Science Association in UK

 

Part of its effort to bridge the knowledge gap between the West and the Arab World, ITDA and MarCom Academy are supporting the Saudi Science Associations and the Saudi Scientific International Conferences in UK and Saudi Arabia. The main objectives of ITDA, MarCom Academy and the Saudi Science Associations are: Read more

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