Category: Area of Expertise

Media and Event Management

  • Media Consultation
  • Creative Concepts Development and Execution
  • Media Planning and Buying
  • Event and Conference Management
  • Public Relations
  • Seminars and Forums

City Marketing and Nation Branding

Destination and place branding is an important area, not only for academics and practitioners but also for many other stakeholder such as citizens, governments, and non-government organisations. The term “place” refers to nation, region, city, town and other locations. The marketing and branding of places (nations / regions / cities / towns / communities / shopping centres / retail / airport)

  • Provide tourism marketing and promotion services to travel and tourism bureaux
  • Promote tourism destinations to the Saudi Arabia and the GCC markets in particular
  • Place identity, image and reputation
  • Nation branding
  • Consumer behaviour with respect to places as locations and destinations
  • Place competitiveness
  • Community engagement and development
  • Tourism marketing as locations and destinations

e-Business and e-Government

  • Human Computer Interaction (HCI)
  • Information Systems Integration
  • Enhancing IT Infrastructures
  • Decision Making Process for EAI Adoption and Implementation
  • E-Government Integration
  • Transformation Government
  • Interoperability
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