Category: Online Business

Fan Engagement in Saudi ALJ League

fanpic aljIn the latest researches, we have recognised for several years that sport is part of ENTERTAINMENT. The market now is really sports, fashion and music. Businesses, sport clubs, sport authorities, and consultants can’t expect to ignore reality and survive. As sport becomes more of entertainment to the fans and with the fast changes in the sport industry, we expect that the next 5 years of football in Saudi Arabia will make the best prepared clubs to get stronger and the hesitant will stumble and fall. Saudi has been ranked 10th in interest of engaging in Football and 4th in participating in Football globally according to recent study. Read more

ADAPTING TAM AND ECT: CONTINUANCE INTENTION OF E- SHOPPING IN SAUDI ARABIA

By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University)

Sue Vaux Halliday, School of Management, University of Surrey, UK s.halliday@surrey.ac.uk

Abstract

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Determinants of Continuance Intention (e-loyalty) for Online Flight Booking – The Case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy)

Prof. Charles Dennis (Middlesex University)

Dr. Saleh Bukhari, Saudi Arabian Airlines

Dr. Abdullah Alghamdi, King Khalid University

Keywords: Continuance Online Shopping, E-Shopping, Internet Shopping, Male and Female Examination, Saudi Arabia, Technology Acceptance, Airlines, Academy of Marketing.

 

 

The Factors Driving Online Shopping in Saudi Arabia: Regional and Behavioural Differences among Women

By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University)

Abstract

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The driving factors of continuance online shopping: gender differences in behaviour among students – the case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy)

Prof. Charles Dennis (Middlesex University)

Abstract

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Determinants of Customer Continuance Intention of Online Shopping

By Dr. Talal Almaghrabi (MarCom Academy)

Talal Al-maghrabi
Brunel Business School, Brunel University
Centre for Research in Marketing (CREAM), West London, UB8 3PH, UK Telephone: +44 (0) 1895 267171
Email: talal.almaghrabi@brunel.ac.uk

Charles Dennis
Lincoln Business School, University of Lincoln Brayford Pool, Lincoln, LN6 7TS, UK
Tel: +44 (0)1522 882000
Email cdennis@lincoln.ac.uk

Sue Vaux Halliday
School of Management, University of Surrey Guildford, Surrey, GU2 7XH
Telephone: +44 (0) 1483 68 6353
Email: s.halliday@surrey.ac.uk

Abeer BinAli
Brunel University
West London, UB8 3PH, UK. Email: abeer.binali @brunel.ac.uk Telephone: +44 (0) 1895 274000

Abstract

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خدمات التسويق الإلكتروني (السوشال ميديا) الإستشارية

social-media

مع تغير وتسارع الأعمال والتقنيات المساعدة وإزدياد المتافسة مع عبور الحدود في الاعمال من خلال الإنترنت والتجارة الإلكترونية ودخول الشركات الريادية والناشئة بغرض النمو التجاري والتوسع لخارج الحدود جعل الشركات لا تستطيع ان تواكب التغيرات وتفقد المنافسة بسبب عدم تركيزها على اعمالها الأساسية.

 أكاديمية التسويق والإتصال ومع شركائها وخبرائها الاستراتيجين في بريطاتيا او في الكثير من الدول الاوروبية والعربية تقدم لعملائها جميع الخدمات الاستشارية في التسويق والتسويق الإلكتروني (السوشال ميديا) لتساعد الشركات في التفرغ لمهامها الاساسية وتقدم لهم خدمات مختصة بطرق ابداعية.

الخدمات الإستشارية

تطوير استراتيجيات التسويق الرقمي 

إعداد استراتيجيات

التسويق الرقمي (تسويق إلكتروني، تسويق عبر الإعلام الاجتماعي) خاصة بالجهات. Read more

Antecedents of Continuance Intentions Towards e-Shopping the Case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy, London)

Prof. Charles Dennis (University of Middlesex, London)

Abstract

Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance intentions towards e-shopping in Saudi Arabia.

Design/methodology/approach – The sample (n=465) consists of 68.8 per cent women and 31.4 per cent men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The model explains 65 per cent of the intention to continue shopping online.

Findings – Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents.

Research limitations/implications – The research findings imply that usefulness and subjective norm contribute to continuance intentions to some extent, but it is enjoyment that leads to a higher level of continuance intentions. Online strategies cannot ignore either the direct or the indirect effects on continuance intentions in Saudi Arabia.

Originality/value – The paper adds to the understudied area of online shopping continuance intentions in the Arab World in general, and Saudi Arabia in particular, by examining the effects of usefulness, enjoyment, and subjective norms on continuance intentions.

Key words: Electronic commerce, Individual behaviour, Internet shopping, Saudi Arabia

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