Category: (e)Retailing

2012 Awards for Excellence, Highly Commended Award Winne

Dr. Talal Almaghrabi, Director of marCom Academy, has received a prestigious award; the Emerald Literati Network, 2012 Award for Excellence.

The Emerald Literati Network, 2012 Awards for Excellence, Highly Commended Award Winner, was for the paper “What drives consumers’ continuance intention to e-shopping?: Conceptual framework and managerial implications in the case of Saudi Arabia” (with Prof. Charles Dennis).

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MODELLING THE IMPACT OF PERCEIVED PRODUCT EVALUATION ON THE ONLINE RETAILERS

This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online trust concept. Particularly, this article is implementing the 3D technology in the jewellery industries. In order to test our model, we designed a hypothetical retailer website which presents a variety of rings. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the diamond rings. Further, the designed web site allows participants to control the content and form of the 3D flashes. Our results reveal that using a well designed 3D enhances users’ enjoyment, attitudes and trust which have positive impact on purchase intention.

Authors:

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Dr. Raed Algharabat Prof. Charles Dennis Dr. Talal Almaghrabi

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