Category: Online Shopping

TECHNOLOGY FOR BUSINESS Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia

Author:

Hani Brdesee

Using a qualitative approach, this study examines e-Commerce adoption in the Saudi tourism industry. The research concerns factors that impact of tourism firms moving their sales online. The study’s findings suggest a relationship between the competency of Saudi’s ICT supporting industry, and the level of e-Commerce integration in the tourism industry. Read more

Organisational Culture and Adoption of Electronic Commerce

Author:

Hani Brdesee

Using a qualitative approach, this study examines e-commerce adoption in the Saudi tourism industry. The research concerns organisational factors for tourism firms to consider when moving their sales online. The competing values framework was used to classify the firms’ organisational culture. The study’s findings suggest a relationship between the organisation’s culture and its ability to use electronic commerce. Read more

e-CONSUMER BEHAVIOUR

Author:

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Prof. Charles Dennis

Purpose – The primary purpose of this article is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being underexplored.
Design/methodology/approach – The paper is discursive, based on analysis and synthesis of econsumer literature. Read more

The Influences of Social e-Shopping in Enhancing Young Women’s Online Shopping Behaviour

Author:

charles
Prof. Charles Dennis

The background to this paper is that shoppers, particularly women, are motivated by a variety of different reasons, including socialising and enjoyment. Despite the growth of Internetretailing (e-retailing), these social needs are largely unmet in e-shopping. In the high street, women do most of the shopping but online shopping (e-shopping) tends to be dominated by male shoppers. At the same time, social networking is growing fast and is especially popular amongst young females. Read more

2012 Awards for Excellence, Highly Commended Award Winne

Dr. Talal Almaghrabi, Director of marCom Academy, has received a prestigious award; the Emerald Literati Network, 2012 Award for Excellence.

The Emerald Literati Network, 2012 Awards for Excellence, Highly Commended Award Winner, was for the paper “What drives consumers’ continuance intention to e-shopping?: Conceptual framework and managerial implications in the case of Saudi Arabia” (with Prof. Charles Dennis).

2012Award

MODELLING THE IMPACT OF PERCEIVED PRODUCT EVALUATION ON THE ONLINE RETAILERS

This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online trust concept. Particularly, this article is implementing the 3D technology in the jewellery industries. In order to test our model, we designed a hypothetical retailer website which presents a variety of rings. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the diamond rings. Further, the designed web site allows participants to control the content and form of the 3D flashes. Our results reveal that using a well designed 3D enhances users’ enjoyment, attitudes and trust which have positive impact on purchase intention.

Authors:

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Dr. Raed Algharabat Prof. Charles Dennis Dr. Talal Almaghrabi

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