Category: Branding

Sport Marketing and Strategy

sport marketing

In the latest researches, we have recognized for several years that sport is part of ENTERTAINMENT. The market now is really sports, fashion and music. Businesses, sport clubs, sport authorities, and consultants can’t expect to ignore reality and survive. As sport becomes more of entertainment to the fans and with the fast changes in the sport industry, we expect that the next 5 years of football in Saudi Arabia will make the best prepared clubs to get stronger and the hesitant will stumble and fall.

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Sport Marketing Training Program

sports-marketing

MarCom Academy with its international partnership affiliation is happy to announce its 2-3 days customised Sport Marketing program.

In the latest researches, we have recognised for several years that sport is part of ENTERTAINMENT. The market now is really sports, fashion and music. Businesses, sport clubs, sport authorities, and consultants can’t expect to ignore reality and survive. As sport becomes more of entertainment to the fans and with the fast changes in the sport industry, we expect that the next 5 years of football in Saudi Arabia will make the best prepared clubs to get stronger and the hesitant will stumble and fall. Read more

خدمات التسويق الإلكتروني (السوشال ميديا) الإستشارية

social-media

مع تغير وتسارع الأعمال والتقنيات المساعدة وإزدياد المتافسة مع عبور الحدود في الاعمال من خلال الإنترنت والتجارة الإلكترونية ودخول الشركات الريادية والناشئة بغرض النمو التجاري والتوسع لخارج الحدود جعل الشركات لا تستطيع ان تواكب التغيرات وتفقد المنافسة بسبب عدم تركيزها على اعمالها الأساسية.

 أكاديمية التسويق والإتصال ومع شركائها وخبرائها الاستراتيجين في بريطاتيا او في الكثير من الدول الاوروبية والعربية تقدم لعملائها جميع الخدمات الاستشارية في التسويق والتسويق الإلكتروني (السوشال ميديا) لتساعد الشركات في التفرغ لمهامها الاساسية وتقدم لهم خدمات مختصة بطرق ابداعية.

الخدمات الإستشارية

تطوير استراتيجيات التسويق الرقمي 

إعداد استراتيجيات

التسويق الرقمي (تسويق إلكتروني، تسويق عبر الإعلام الاجتماعي) خاصة بالجهات. Read more

Who MarCom Help

MarCom make a differenceWhether you’re a Startup, Small Business, a Educational Institute, Sport Industry, or a Charity, good MARKETING Knowledge is required to grow your business, acquire new customers, or retain and statisy your customer to keep your business keep moving forward.

MarCom can help your business to develop or improve its marketing strategy and ensure its growth. MarCom services are all based around your business need; MarCom experts will listen to you, work to understand your business and help you get the best of your investment to compete in strong market. Read more

Tesla’s biggest problem is that it’s selling the wrong car

car-reportTesla is easily the most successful new car company to come along in decades. You have to go back to Henry Ford and his little enterprise, a century ago, to find anything comparable.

And Elon Musk’s electric-car maker is moving fast. In less than 10 years, Tesla has captivated both the technology and automotive worlds. Its market cap is $25 billion, and yet the company produces, so far, one car at one factory.

At the end of 2014, a bunch of questions arose about whether Tesla’s lofty stock price, up more than 1,000% from the 2010 IPO, is sustainable. Can the company grow into its valuation? Some on Wall Street think so. Some don’t.

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Antecedents of Continuance Intentions Towards e-Shopping the Case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy, London)

Prof. Charles Dennis (University of Middlesex, London)

Abstract

Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance intentions towards e-shopping in Saudi Arabia.

Design/methodology/approach – The sample (n=465) consists of 68.8 per cent women and 31.4 per cent men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The model explains 65 per cent of the intention to continue shopping online.

Findings – Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents.

Research limitations/implications – The research findings imply that usefulness and subjective norm contribute to continuance intentions to some extent, but it is enjoyment that leads to a higher level of continuance intentions. Online strategies cannot ignore either the direct or the indirect effects on continuance intentions in Saudi Arabia.

Originality/value – The paper adds to the understudied area of online shopping continuance intentions in the Arab World in general, and Saudi Arabia in particular, by examining the effects of usefulness, enjoyment, and subjective norms on continuance intentions.

Key words: Electronic commerce, Individual behaviour, Internet shopping, Saudi Arabia

Eng. Eshky and MarCom at World Muslimah Forum 2014

fareed lon(London, Nov 14, 2014) For the second time, Eng. Fareed Eshky, UK Marketing and Communication Academy (MarCom) Manager for the Far-East, is invited you to the “World Muslimah Forum 2014” scheduled at 19 November 2014 which will be held at Grand Ballroom East Parc Hotel, Yogyakarta, Central Java Indonesia. The Forum seeks to give voice to leading women and men to share the views & topics to bring more understanding how to redefining the key role model of women in Muslimah (Muslim women)’s perspective. It aims to highlight practical actions & projects that range from women’s social business entrepreneurship & youth movement through education, social culture, Islamic parenting & family affairs and better representation of Muslim women in the media. Read more

Branding and Marketing Saudi Arabia as Scientific and Research Destination-

By Dr. Talal Almaghrabi

talal


 

 

citymarketing

Full Paper Version

Ahlan Wasahlan Version

 

**You can read the article on iPad with Ahlan Wasahlan from the App store or from Saudi Airlines site

Abstract

For any destination to operate as a solid, sustainable tourism economy the fundamentals of good business practice must be in place. Critical is consistency of supply and demand. In the case of tourism sector this requires creating a 360 degrees destination proposition which offers a year-round experience, thereby creating year-round visitation. Read more

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