In the latest researches, we have recognized for several years that sport is part of ENTERTAINMENT. The market now is really sports, fashion and music. Businesses, sport clubs, sport authorities, and consultants can’t expect to ignore reality and survive. As sport becomes more of entertainment to the fans and with the fast changes in the sport industry, we expect that the next 5 years of football in Saudi Arabia will make the best prepared clubs to get stronger and the hesitant will stumble and fall.
مع تغير وتسارع الأعمال والتقنيات المساعدة وإزدياد المتافسة مع عبور الحدود في الاعمال من خلال الإنترنت والتجارة الإلكترونية ودخول الشركات الريادية والناشئة بغرض النمو التجاري والتوسع لخارج الحدود جعل الشركات لا تستطيع ان تواكب التغيرات وتفقد المنافسة بسبب عدم تركيزها على اعمالها الأساسية.
أكاديمية التسويق والإتصال ومع شركائها وخبرائها الاستراتيجين في بريطاتيا او في الكثير من الدول الاوروبية والعربية تقدم لعملائها جميع الخدمات الاستشارية في التسويق والتسويق الإلكتروني (السوشال ميديا) لتساعد الشركات في التفرغ لمهامها الاساسية وتقدم لهم خدمات مختصة بطرق ابداعية.
تطوير استراتيجيات التسويق الرقمي
التسويق الرقمي (تسويق إلكتروني، تسويق عبر الإعلام الاجتماعي) خاصة بالجهات. Read more
Whether you’re a Startup, Small Business, a Educational Institute, Sport Industry, or a Charity, good MARKETING Knowledge is required to grow your business, acquire new customers, or retain and statisy your customer to keep your business keep moving forward.
MarCom can help your business to develop or improve its marketing strategy and ensure its growth. MarCom services are all based around your business need; MarCom experts will listen to you, work to understand your business and help you get the best of your investment to compete in strong market. Read more
Tesla is easily the most successful new car company to come along in decades. You have to go back to Henry Ford and his little enterprise, a century ago, to find anything comparable.
And Elon Musk’s electric-car maker is moving fast. In less than 10 years, Tesla has captivated both the technology and automotive worlds. Its market cap is $25 billion, and yet the company produces, so far, one car at one factory.
At the end of 2014, a bunch of questions arose about whether Tesla’s lofty stock price, up more than 1,000% from the 2010 IPO, is sustainable. Can the company grow into its valuation? Some on Wall Street think so. Some don’t.
By Dr. Talal Almaghrabi (MarCom Academy, London)
Prof. Charles Dennis (University of Middlesex, London)
Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance intentions towards e-shopping in Saudi Arabia.
Design/methodology/approach – The sample (n=465) consists of 68.8 per cent women and 31.4 per cent men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The model explains 65 per cent of the intention to continue shopping online.
Findings – Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents.
Research limitations/implications – The research findings imply that usefulness and subjective norm contribute to continuance intentions to some extent, but it is enjoyment that leads to a higher level of continuance intentions. Online strategies cannot ignore either the direct or the indirect effects on continuance intentions in Saudi Arabia.
Originality/value – The paper adds to the understudied area of online shopping continuance intentions in the Arab World in general, and Saudi Arabia in particular, by examining the effects of usefulness, enjoyment, and subjective norms on continuance intentions.
Key words: Electronic commerce, Individual behaviour, Internet shopping, Saudi Arabia
By Dr. Talal Almaghrabi
Full Paper Version
Ahlan Wasahlan Version
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For any destination to operate as a solid, sustainable tourism economy the fundamentals of good business practice must be in place. Critical is consistency of supply and demand. In the case of tourism sector this requires creating a 360 degrees destination proposition which offers a year-round experience, thereby creating year-round visitation. Read more