The Marketing and Communication Academy (MarCom Academy) is proud to announce the joining of Prof. Chiara Mauri as a member of the Advisory Board, Consultant and member of the IJMMA Editorial Board. Prof. Chiara Mauri is a Full Professor of Marketing and the head of the Department of Economics and Political Sciences at the della Valle d’Aosta University (Italy) and Contract Professor at Bocconi University. She is member of the editorial Board of IJMMA. She teaches Brand Management in the Executive Master in Marketing & Sales programme and is former emms Academic Director on the SDA side. She holds a Degree in Business Administration from Bocconi University. Her interest areas are Retail Management: category management, assortment management, loyalty cards, loyalty networks, new distribution channels and Marketing: sales promotion, kids’ marketing, consumer shopping behavior, Markeing in SMEs.
Hajj, one pillar of Islam, is one of five obligatory fundamental Muslim practices. It is incumbent upon every Muslim to make the pilgrimage to the holy city of Mecca at least once in their lifetime, it they can afford to and are healthy enough to travel and perform the rituals.
The word ‘afford’ is of prime importance – because the annual pilgrimage is of considerable expense. On average, it costs USD 6,000 (£3,700) for an individual to make the annual pilgrimage. Read more
After the conference success in UK, the founders of the conference, Prof. Charles Dennis (Professor of Marketing and MarCom Academy Advisory Board Director) and Prof. T C Melewar (Professor of Branding and Marketing at Brunel University and member of MarCom Advisory Board) SBMMA is taking the 4th International Colloquium on Place Brand Management: Strategic Marketing of Cities Regions and Nations to Italy. Read more