Category: Research paper

ADAPTING TAM AND ECT: CONTINUANCE INTENTION OF E- SHOPPING IN SAUDI ARABIA

By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University)

Sue Vaux Halliday, School of Management, University of Surrey, UK s.halliday@surrey.ac.uk

Abstract

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Determinants of Continuance Intention (e-loyalty) for Online Flight Booking – The Case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy)

Prof. Charles Dennis (Middlesex University)

Dr. Saleh Bukhari, Saudi Arabian Airlines

Dr. Abdullah Alghamdi, King Khalid University

Keywords: Continuance Online Shopping, E-Shopping, Internet Shopping, Male and Female Examination, Saudi Arabia, Technology Acceptance, Airlines, Academy of Marketing.

 

 

The Factors Driving Online Shopping in Saudi Arabia: Regional and Behavioural Differences among Women

By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University)

Abstract

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The driving factors of continuance online shopping: gender differences in behaviour among students – the case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy)

Prof. Charles Dennis (Middlesex University)

Abstract

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Determinants of Customer Continuance Intention of Online Shopping

By Dr. Talal Almaghrabi (MarCom Academy)

Talal Al-maghrabi
Brunel Business School, Brunel University
Centre for Research in Marketing (CREAM), West London, UB8 3PH, UK Telephone: +44 (0) 1895 267171
Email: talal.almaghrabi@brunel.ac.uk

Charles Dennis
Lincoln Business School, University of Lincoln Brayford Pool, Lincoln, LN6 7TS, UK
Tel: +44 (0)1522 882000
Email cdennis@lincoln.ac.uk

Sue Vaux Halliday
School of Management, University of Surrey Guildford, Surrey, GU2 7XH
Telephone: +44 (0) 1483 68 6353
Email: s.halliday@surrey.ac.uk

Abeer BinAli
Brunel University
West London, UB8 3PH, UK. Email: abeer.binali @brunel.ac.uk Telephone: +44 (0) 1895 274000

Abstract

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Driving online shopping: Spending and behavioral differences among women in Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy)

Prof. Charles Dennis (Middlesex University)

Abstract

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IJMMA Call for Manuscripts

Call for Manuscripts

Special Issue

Marketing and Innovation

(International Journal of Management and Marketing Academy)

(IJMMA)
(ISSN): 2048-8807
URL: www.ijmma.org.uk

Contact and Submissions: editor@ijmma.org.uk

Current Issues

 

Dear Researcher,
The International Journal of Management and Marketing Academy (IJMMA) is a double blind-refereed monthly and open-access journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to and enrich Business, Management and Social Sciences thinking and practices.

Emphasis is given to papers that address controversial topics and which have a sound theoretical base and/or practical applications. All papers submitted should be original contributions and not under consideration for publication elsewhere.

We have listed the topics that fall under the very scope of this special issue of the journal for the ease of our authors:

Research Areas:

  • Research Papers: These may be qualitative or quantitative, empirical or theoretical in nature and can discuss completed research findings or work in progress.
  • Case Studies: Case studies are welcomed illustrating management and/or marketing related research methods in practice.
  • View Points: View points are less academically rigorous articles usually in areas of controversy which will fuel some interesting debate.
  • Conference Reports and Book Reviews: Anyone who attends a conference or reads a book that they feel contributes to the area of management and/or marketing Research Methods is encouraged to submit a review for publication.

Topics in this Special Issue may include topics related to Marketing and Innovation, but are not limited to:

Entrepreneurship, Innovation, Online Retailing, (E)Branding, Retail Management, Consumer Behavior, Online Shopping, Information Systems (IS) strategy, Marketing Strategies, Advertising, Business Development, Sales Promotions, Product Development, Social Responsibility, Management Information System, Marketing Management, Marketing Research in Online Environments, Virtual Experience, Digital Products, Online consumption motivations, Trust towards online shopping, (E)Loyalty, (e)CRM and personalization, Virtual brand communities and social media marketing.

Those wishing to make a submission should:

Contributions 

  • Transmit one copy of the paper (in MS Word), another copy without authors’ names, by e-mail to the Editor at editor@ijmma.org.uk
  • Submissions should not be longer than 8,000 words including abstract, keywords and references.
  • Submissions are welcomed at any time.
  • An issue of the journal is published once there are at least four accepted papers.
  • We will be recruiting papers till 25th of every month.

Dates

  • Full paper submission: No later than July 30th, 2015
  • Notification of acceptance: No later than Sep 28th, 2015
  • Revisions: Due by Oct 28th, 2015
  • Final acceptance notification: Dec, 15th, 2015
  • Camera ready version of paper: Dec 20th, 2015
  • Publication: Dec 28th, 2015

Kindly submit us your manuscripts by attaching them into e-mails and send to editor@ijmma.org.uk

We normally take three weeks for getting an article reviewed.

Notes for Intending Authors:

We are seeking original manuscripts on conceptual and methodological issues related to qualitative and quantitative research on e-marketing and online consumer behaviour. Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere.

Author guidelines can be found clicking here

The International Journal of Management and Marketing Academy (IJMMA) is double blind-refereed monthly and open-access journal that publishes empirical. Kindly submit us your manuscripts by attaching them into e-mails and send to editor@ijmma.org.uk

Before submitting the articles, you need to make sure that you have gone through our “Submission Guide”

To download the Camera-Ready file (download here)

 

Regards,

 

Editor-in-Chief:

Dr. Radouane Oudrhiri

 

Prof. Charles Dennis

Professor of Marketing and Retailing and Director of Research
Middlesex Business School
Middlesex University
London
United Kingdom

Dr. Talal Almaghrabi., MBA, PhD, MCIM, AHEA
Chairman of Saudi-British Marketing and Management Association (SBMMA)
Guest Lecturer
London – Jeddah
United Kingdom – Saudi Arabia

Dr. Raed Algharabat., Marketing PhD
Assistant Professor of Marketing, Retailing, E-retailing, E-shopping,
Shopping Malls, and Virtual Shopping Malls.
Marketing Department Faculty of Business
The University Of Jordan
Amman 11942
Jordan

 

Download IJMMA e-journal Brochure

 

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Antecedents of Continuance Intentions Towards e-Shopping the Case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy, London)

Prof. Charles Dennis (University of Middlesex, London)

Abstract

Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance intentions towards e-shopping in Saudi Arabia.

Design/methodology/approach – The sample (n=465) consists of 68.8 per cent women and 31.4 per cent men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The model explains 65 per cent of the intention to continue shopping online.

Findings – Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents.

Research limitations/implications – The research findings imply that usefulness and subjective norm contribute to continuance intentions to some extent, but it is enjoyment that leads to a higher level of continuance intentions. Online strategies cannot ignore either the direct or the indirect effects on continuance intentions in Saudi Arabia.

Originality/value – The paper adds to the understudied area of online shopping continuance intentions in the Arab World in general, and Saudi Arabia in particular, by examining the effects of usefulness, enjoyment, and subjective norms on continuance intentions.

Key words: Electronic commerce, Individual behaviour, Internet shopping, Saudi Arabia

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