Category: Research paper

Special Issue WHUC2014 (Call of Papers)


(International Journal of Management and Marketing Academy)

(ISSN): 2048-8807

Contact and Submissions:

Greetings from the World Hajj and Umrah Convention.


The World Hajj and Umrah Convention welcomes research scholars and scientists from different domains to sumbitt and participate in its coming 3rd convention 28-30 Dec 2014 in London. Through the incorporation of scientific researchers and industrial practitioners; Call for papers by the World Hajj and Umrah Convention becomes another achievement of its contribution towards the success of scientific research, social infrastructure and industrial advancement.

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IJMMA Vol 2, No1 2014



IJMMA and MarCom Academy would like to thank All Authors and Researchers for their fine contribution into Vol 2, No 1, 2014 IJMMA issue.

IJMMA is delighted now to inform you that Vol 2, No 1, 2014 Issue of the academic journal is now published and can be viewed online at IJMMA Vol 2, No 1 Issue

International Journal of Management and Marketing Academy is open for submission at anytime of the year. The purpose of IJMMA issue is to provide a forum for scholars seeking to develop new theories and to apply existing theories to Management and marketing. We welcome a range of research methods and approaches including theoretical papers and all forms of empirical studies, e.g. statistical surveys, case studies, design science and online methodologies. Each research theme is described briefly to give guidance on the range of topics that are of interest. However if you require further information or have any questions regarding the suitability of a proposed paper, please contact the issue Editors.

On behalf of the Editors of the International Journal of Management and Marketing Academy (IJMMA), we look forward to your continued contributions to the Journal.

What drives Consumers’ Continuance Intention to e-Shopping?: Conceptual Framework and Managerial Implications in the Case of Saudi Arabia

This paper is “Highly Commended Award Winner” at the Literati Network Awards for Excellence 2012,as it was one of the most impressive pieces of work the team has seen throughout 2011

By Dr. Talal Almaghrabi (MarCom Academy)

Prof. Charles Dennis (University of Lincoln)


Purpose – The purpose of this study is to propose a model of e-shopping continuance intentions that incorporates the revised technology acceptance model and expectation confirmation theory and evaluates the expanded model in a new context: Saudi Arabia. Read more

The Driving Factors of Continuance Online Shopping: Gender Differences in Behaviour Among Students – the Case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy)

Prof. Charles Dennis (University of Lincoln)


This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student gender differences with regard to continuance online shopping intentions in Saudi Arabia. The results of an online survey (n = 234, 61.5% women, 38.5% men) are used in a structural equation model that confirms fit. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. The structural weights are largely equivalent, but the paths from subjective norms to enjoyment and subjective norms to continuance intention (men) and perceived usefulness to continuous intention (women) are not supported. The main contribution is to move beyond intentions to continuance. The model explains 71% of the intention to continue shopping online. The results suggest that online strategies cannot ignore gender differences on continuance intentions. The model can be generalised across the main commercial regions of Saudi Arabia. Read more



Dr. Raed Algharabat Prof. Charles Dennis Dr. Talal Almaghrabi


This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online trust concept. Particularly, this article is implementing the 3D technology in the jewellery industries. In order to test our model, we designed a hypothetical retailer website which presents a variety of rings. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the diamond rings. Further, the designed web site allows participants to control the content and form of the 3D flashes. Our results reveal that using a well designed 3D enhances users’ enjoyment, attitudes and trust which have positive impact on purchase intention. Read more

Chatamhouse Report on Global Food Insecurity and Implications for Saudi Arabia


Chatham House

On 29 April 2013, the Chatham House Energy, Environment and Resources department convened a meeting on “Global Food Insecurity and Implications for Saudi Arabia”. The high-level workshop comprised around 25 people, drawn from Saudi and GCC policy experts, regional banks, private sector actors and government policy leads. The aims of the meeting were threefold:

1) to identify some of the challenges and opportunities in key food-exporting countries and the implications for international food security;

2) to assess Saudi Arabia’s food security position; and

3) to discuss possible policy options and tools to enhance food security in Saudi Arabia.

The discussion was wide-ranging and constructive. In general, there was good consensus. Click Global Food Insecurity and Implications for Saudi Arabia Summary to download the initial report or visit Chathamhouse publication center to download it.


Prof. Chiara Mauri is a member of MarCom and IJMMA Advisory and Editorial Board


The Marketing and Communication Academy (MarCom Academy) is proud to announce the joining of Prof. Chiara Mauri as a member of the Advisory Board, Consultant and member of the IJMMA Editorial BoardProf. Chiara Mauri is a Full Professor of Marketing and the head of the Department of Economics and Political Sciences at the della Valle d’Aosta University (Italy) and Contract Professor at Bocconi University. She is member of the editorial Board of IJMMA. She teaches Brand Management in the Executive Master in Marketing & Sales programme and is former emms Academic Director on the SDA side. She holds a Degree in Business Administration from Bocconi University. Her interest areas are Retail Management: category management, assortment management, loyalty cards, loyalty networks, new distribution channels and Marketing: sales promotion, kids’ marketing, consumer shopping behavior, Markeing in SMEs.

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