The Marketing and Communication Academy (MarCom Academy) is proud to announce the joining of Prof. Chiara Mauri as a member of the Advisory Board, Consultant and member of the IJMMA Editorial Board. Prof. Chiara Mauri is a Full Professor of Marketing and the head of the Department of Economics and Political Sciences at the della Valle d’Aosta University (Italy) and Contract Professor at Bocconi University. She is member of the editorial Board of IJMMA. She teaches Brand Management in the Executive Master in Marketing & Sales programme and is former emms Academic Director on the SDA side. She holds a Degree in Business Administration from Bocconi University. Her interest areas are Retail Management: category management, assortment management, loyalty cards, loyalty networks, new distribution channels and Marketing: sales promotion, kids’ marketing, consumer shopping behavior, Markeing in SMEs.