Category: United Kingdom

Gulf Education Scholarship Programme Conference London

London 25 Sep 2015

MarCom Academy is now the Media Partner for the Gulf Education Scholarship Program Conference that taking place in London between 16-17 November 2015.

Under the Gulf Education umbrella, Working in partner UKUD – International Educational Conference are launching this event in response to the fast-paced, and progressive changes being made by the GCC Ministries and leading employers across the region regarding scholarship and employment policies and opportunities as part of each country’s national workforce development programmes. Ensuring that each programme delivers the accurate requirement for each geographical area in terms of of qualified manpower and balanced development. Read more

IJMMA Call for Manuscripts

Call for Manuscripts

Special Issue

Marketing and Innovation

(International Journal of Management and Marketing Academy)

(ISSN): 2048-8807

Contact and Submissions:

Current Issues


Dear Researcher,
The International Journal of Management and Marketing Academy (IJMMA) is a double blind-refereed monthly and open-access journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to and enrich Business, Management and Social Sciences thinking and practices.

Emphasis is given to papers that address controversial topics and which have a sound theoretical base and/or practical applications. All papers submitted should be original contributions and not under consideration for publication elsewhere.

We have listed the topics that fall under the very scope of this special issue of the journal for the ease of our authors:

Research Areas:

  • Research Papers: These may be qualitative or quantitative, empirical or theoretical in nature and can discuss completed research findings or work in progress.
  • Case Studies: Case studies are welcomed illustrating management and/or marketing related research methods in practice.
  • View Points: View points are less academically rigorous articles usually in areas of controversy which will fuel some interesting debate.
  • Conference Reports and Book Reviews: Anyone who attends a conference or reads a book that they feel contributes to the area of management and/or marketing Research Methods is encouraged to submit a review for publication.

Topics in this Special Issue may include topics related to Marketing and Innovation, but are not limited to:

Entrepreneurship, Innovation, Online Retailing, (E)Branding, Retail Management, Consumer Behavior, Online Shopping, Information Systems (IS) strategy, Marketing Strategies, Advertising, Business Development, Sales Promotions, Product Development, Social Responsibility, Management Information System, Marketing Management, Marketing Research in Online Environments, Virtual Experience, Digital Products, Online consumption motivations, Trust towards online shopping, (E)Loyalty, (e)CRM and personalization, Virtual brand communities and social media marketing.

Those wishing to make a submission should:


  • Transmit one copy of the paper (in MS Word), another copy without authors’ names, by e-mail to the Editor at
  • Submissions should not be longer than 8,000 words including abstract, keywords and references.
  • Submissions are welcomed at any time.
  • An issue of the journal is published once there are at least four accepted papers.
  • We will be recruiting papers till 25th of every month.


  • Full paper submission: No later than July 30th, 2015
  • Notification of acceptance: No later than Sep 28th, 2015
  • Revisions: Due by Oct 28th, 2015
  • Final acceptance notification: Dec, 15th, 2015
  • Camera ready version of paper: Dec 20th, 2015
  • Publication: Dec 28th, 2015

Kindly submit us your manuscripts by attaching them into e-mails and send to

We normally take three weeks for getting an article reviewed.

Notes for Intending Authors:

We are seeking original manuscripts on conceptual and methodological issues related to qualitative and quantitative research on e-marketing and online consumer behaviour. Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere.

Author guidelines can be found clicking here

The International Journal of Management and Marketing Academy (IJMMA) is double blind-refereed monthly and open-access journal that publishes empirical. Kindly submit us your manuscripts by attaching them into e-mails and send to

Before submitting the articles, you need to make sure that you have gone through our “Submission Guide”

To download the Camera-Ready file (download here)





Dr. Radouane Oudrhiri


Prof. Charles Dennis

Professor of Marketing and Retailing and Director of Research
Middlesex Business School
Middlesex University
United Kingdom

Dr. Talal Almaghrabi., MBA, PhD, MCIM, AHEA
Chairman of Saudi-British Marketing and Management Association (SBMMA)
Guest Lecturer
London – Jeddah
United Kingdom – Saudi Arabia

Dr. Raed Algharabat., Marketing PhD
Assistant Professor of Marketing, Retailing, E-retailing, E-shopping,
Shopping Malls, and Virtual Shopping Malls.
Marketing Department Faculty of Business
The University Of Jordan
Amman 11942


Download IJMMA e-journal Brochure


IJMMA is Managed by

Read more

How to Manage Twitter Content Effectively?

The Saudi Journalist Club in United Kingdom in association with the UK Marketing and Communication Academy (MarCom) are launching a new workshop in 2015 titled “How to Manage Twitter Content Effectively?”. The workshop will take-place in Manchester (14 Feb 2015), and will be delivered by Mr. Hassan Alnajrani, Founder of @e3lamuk and MSc media student at Salford University.

For more details, see the advert below and click here to register free>>>>



Antecedents of Continuance Intentions Towards e-Shopping the Case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy, London)

Prof. Charles Dennis (University of Middlesex, London)


Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance intentions towards e-shopping in Saudi Arabia.

Design/methodology/approach – The sample (n=465) consists of 68.8 per cent women and 31.4 per cent men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The model explains 65 per cent of the intention to continue shopping online.

Findings – Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents.

Research limitations/implications – The research findings imply that usefulness and subjective norm contribute to continuance intentions to some extent, but it is enjoyment that leads to a higher level of continuance intentions. Online strategies cannot ignore either the direct or the indirect effects on continuance intentions in Saudi Arabia.

Originality/value – The paper adds to the understudied area of online shopping continuance intentions in the Arab World in general, and Saudi Arabia in particular, by examining the effects of usefulness, enjoyment, and subjective norms on continuance intentions.

Key words: Electronic commerce, Individual behaviour, Internet shopping, Saudi Arabia

MarCom Academy presented a Certificate of Recognition to Mr. Fayez Almalki for outstanding achievement in the area of Social Contribution

IMG_3268(London, Nov 1, 2014) During the 3rd Saudi Journalist Forum in London, The UK Marketing and Communication Academy (MarCom) and on the behalf of its Board Director Prof. Charles Dennis, MarCom Academy presented a Certificate of Recognition and Appreciation to Mr. Fayez Almalki in great recognition for outstanding performance and achievement in the area of Communication and Social Contribution. Mr. Almalki is entitled to all rights and privileges afforded by membership in this association. Mr. Almalki, 3.4 Millions followers in Twitter, has been known for his song support in all good-well causes in the community. Mr. Almalki, a Saudi actor, gives the expensive car Bentley (800,000 Saudi Riyals) to 15-year-old Yousuf, who lost parents and two sisters in a horrific car crash, gets 800,000 Saudi Riyals gift from Fayez AlMalki.  Read more

.. دورة لا تخف من المايك .. Public Speaking and Presentation Skills

MARCOM-LOGO-WEB RawaqMediaللعام الثاني على التوالي، أكاديمية الاتصال والتسويق في بريطانيا ومركز رواق الإعلام للدراسات والاستشارات الإعلامية يقدمان برنامج مجاني ..

لا تخف من المايك!

(مهارات الإلقاء والعرض)

يقدمها المستشار الإعلامي

شادي عبدالعزيز باداود

– باحث دكتوراه في الإعلان الرقمي بجامعة هُل البريطانية.

– المدير التنفيذي لمركز رواق الإعلام للدراسات والاستشارات الإعلامية.

– عمل مستشارا لعدد من أندية الطلبة السعوديين في أستراليا وبريطانيا. Read more

نادي الإعلاميين السعوديين يعقد الملتقى الثالث في لندن تحت عنوان الشخصية الإعلامية

نادي الإعلاميين السعوديين يعقد الملتقى الثالث في لندن تحت عنوان “الشخصية الإعلامية” / إضافة أولى وأخيرة وفي الجلسة التي جاءت تحت عنوان “مستقبل التلفزيون في ظل منافسة وسائل التواصل الاجتماعي” و”تكوين الشخصية الإعلامية بين المقومات والتحديات ” التي شارك فيها الإعلامي الكويتي عضو المجلس الاستشاري التنفيذي للأكاديمية الدولية للتدريب والتطوير بلندن الدكتور بركات الوقيان و مدير التحرير في صحيفة عكاظ محمد الأحمدي, شدد الوقيان على أهمية كون الإعلامي مثقفًا فإن لم يكن مثقفا فلن يكون إعلاميًا ناجحًا لأن كل ما سيطرحه في وسائل الإعلام سينم عن ثقافته سواء في المجال السياسي أوالاقتصادي أو غيره من المجالات. Read more

Dr. Ziad Aldrees, the Saudi Arabia Permanent Representative to UNESCO, is 3rd SJCUK main speaker

London 8 Muharram 1435 AH corresponding to November 1, 2014, SPA

Saudi Media Club in the United Kingdom hold its third forum under the title “Building the Journalist Characters” which was attended by the Saudi Arabia Permanent Representative to UNESCO, Dr. Ziad Aldrees.

The three session on the forum were “the importance of the cultural factor in building a media profile” and “the future of television in light of competition and social media” and “media personal between constituents and the challenges the composition” and “ways to take advantage of the means of communication media to serve the media and the community causes.” Read more

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin