Category: (e)Marketing

Innovation and Entrepreneurship Summer Program

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MarCom Academy is sponsoring and acting as UK Program Event manager for “Innovation and Entrepreneurship Summer Program” for Umm Alqura University in Saudi Arabia. MarCom Academy is developing a program to visit the leading universities and new start ups in UK with Innovation and Entrepreneurship centers such as Oxford, Cambridge, Manchester, Made in Brunel, UCL, Tech Hub, Google, and Warwick between 10th – 24th of June 2013.

TECHNOLOGY FOR BUSINESS Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia

Author:

Hani Brdesee

Using a qualitative approach, this study examines e-Commerce adoption in the Saudi tourism industry. The research concerns factors that impact of tourism firms moving their sales online. The study’s findings suggest a relationship between the competency of Saudi’s ICT supporting industry, and the level of e-Commerce integration in the tourism industry. Read more

Organisational Culture and Adoption of Electronic Commerce

Author:

Hani Brdesee

Using a qualitative approach, this study examines e-commerce adoption in the Saudi tourism industry. The research concerns organisational factors for tourism firms to consider when moving their sales online. The competing values framework was used to classify the firms’ organisational culture. The study’s findings suggest a relationship between the organisation’s culture and its ability to use electronic commerce. Read more

Lessons to Be Learnt: Cultural Means Impeding eCommerce Adoption in a Saudi Industry

Author:

Hani Brdesee

Abstract—Saudi Arabia is gifted with Hajj & Umrah religious tourism that accounts for 7 million visitors each year and constitutes a highly profitable business which could be further enhanced with e-commerce integration. However, despite the availability of technological and financial resources, e-commerce has not been adopted to its full capacity in the Saudi tourism market. This study conducted a qualitative survey among decision makers in the Saudi tourism industry and found that cultural Read more

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