Category: (e)Communication

Focus Entrepreneurship Policy on Scale-Up, Not Start-Up

Scalability-ArchitectureWould you allocate more of society’s resources to giving birth to more babies or to raising children well? Now, think about enterprise creation and the challenge of economic growth. Societies’ leaders need to rebalance entrepreneurship policy towards scale, not start.

In recent years, we have been witnessing a significant global shift in attitudes towards entrepreneurship in countries around the globe. This is reflected in the dramatic proliferation of start-up programs: Start-up AmericaStart-up ChileStart-up RussiaStart-up BritainStart-up Weekend, and dozens of others. “Start-up” has replaced “Silicon” as the reigning entrepreneurship buzzword: There is hardly a country or city that is lacking a start-up program. Read more

نادي الإعلاميين السعوديين يعقد الملتقى الثالث في لندن تحت عنوان الشخصية الإعلامية

نادي الإعلاميين السعوديين يعقد الملتقى الثالث في لندن تحت عنوان “الشخصية الإعلامية” / إضافة أولى وأخيرة وفي الجلسة التي جاءت تحت عنوان “مستقبل التلفزيون في ظل منافسة وسائل التواصل الاجتماعي” و”تكوين الشخصية الإعلامية بين المقومات والتحديات ” التي شارك فيها الإعلامي الكويتي عضو المجلس الاستشاري التنفيذي للأكاديمية الدولية للتدريب والتطوير بلندن الدكتور بركات الوقيان و مدير التحرير في صحيفة عكاظ محمد الأحمدي, شدد الوقيان على أهمية كون الإعلامي مثقفًا فإن لم يكن مثقفا فلن يكون إعلاميًا ناجحًا لأن كل ما سيطرحه في وسائل الإعلام سينم عن ثقافته سواء في المجال السياسي أوالاقتصادي أو غيره من المجالات. Read more

Dr. Ziad Aldrees, the Saudi Arabia Permanent Representative to UNESCO, is 3rd SJCUK main speaker

London 8 Muharram 1435 AH corresponding to November 1, 2014, SPA

Saudi Media Club in the United Kingdom hold its third forum under the title “Building the Journalist Characters” which was attended by the Saudi Arabia Permanent Representative to UNESCO, Dr. Ziad Aldrees.

The three session on the forum were “the importance of the cultural factor in building a media profile” and “the future of television in light of competition and social media” and “media personal between constituents and the challenges the composition” and “ways to take advantage of the means of communication media to serve the media and the community causes.” Read more

Entertainment Beats Shopping on Mobile Devices (MENA Report-2014)

Mobile Shoppingالمتسوقون وتجار التجزئة في منطقة الشرق الأوسط على يقين ومنذ فترة طويلة بأن المستهلكين ينفقون المزيد والمزيد من المال على الانترنت. أما الجديد، رغم ذلك، هو أن المتسوقين يستخدمون الإنترنت حتى أثناء التسوق الواقعي أو الفعلي. وفقا للنتائج الأخيرة، 90٪ من المتسوقين الذين لديهم إمكانية إستخدام الإنترنت عبر الهاتف النقال في المملكة العربية السعودية والإمارات العربية المتحدة، و60٪ في مصر، يعتمدون على التصفح عبر الجوال “للاطلاع على أسعار المنتجات وتقييماتها” خلال تنزههم في مراكز التسوق.

نتيجة البحث هذه التي توصل إليها “أون ديفيس ريسيرش” On Device Research، نشرت في تقرير بعنوان “مراكز وأكشاك تسوق رائعة: كيف يؤثر الهاتف الجوال على التسوق في منطقة الشرق الأوسط”. ويتابع التقرير بأنه من أصل الـ90٪ الذين يعمدون إلى مقارنة الأسعار على هواتفهم النقالة أثناء التسوق في مراكز التسوق أو المتاجر، 74٪ “يوقفون عملية الشراء”. Read more

MarCom Sponsors of 3rd SJCUK – London

sjcuk-marcom(London, UK) – MarCom Academy is proud to sponsor the 3rd Saudi Journalist Forum in London UK (1 Nov 2014). MarCom has worked with SJCUK as strategic essence of their business and training concept.

The 3rd . Saudi Journalist Forum in London was under the patronage of HRH Prince Mohammed bin Nawaf, Ambassador of the Kingdom of Saudi Arabia to the United Kingdom. The main speakers are Dr. Ziad Aldrees (Saudi Embassdor to the UNESCO), Mr. Fayez Almalki (Well-Known Actor – Saudi), Dr. Barakat Alwegyan (TV Presenter – Kuwait), Ola Alfares (MBC Presenter), and Mr. Mohammed Alahmadi (Editor Manager – Okaz Saudi Newspaper). Read more

IJMMA Vol 2, No1 2014



IJMMA and MarCom Academy would like to thank All Authors and Researchers for their fine contribution into Vol 2, No 1, 2014 IJMMA issue.

IJMMA is delighted now to inform you that Vol 2, No 1, 2014 Issue of the academic journal is now published and can be viewed online at IJMMA Vol 2, No 1 Issue

International Journal of Management and Marketing Academy is open for submission at anytime of the year. The purpose of IJMMA issue is to provide a forum for scholars seeking to develop new theories and to apply existing theories to Management and marketing. We welcome a range of research methods and approaches including theoretical papers and all forms of empirical studies, e.g. statistical surveys, case studies, design science and online methodologies. Each research theme is described briefly to give guidance on the range of topics that are of interest. However if you require further information or have any questions regarding the suitability of a proposed paper, please contact the issue Editors.

On behalf of the Editors of the International Journal of Management and Marketing Academy (IJMMA), we look forward to your continued contributions to the Journal.

Art and Skill of Communication in Ajman, UAE

mohd_ajmanThe Saudi British Marketing and Management Association (SBMMA) and the Marketing and Communication Academy (MarCom Academy) in partner with the National Center for Studies and Training at Ajman UAE, have conducted a workshop on “Art and Skill of Communication” delivered by Dr. Mohammed Alsulaiman, MarCom Manager in GCC Region. 40 managers from different UAE public and private organisations have participated on the event. It took place at The hotel Ajman palace at Ajman city, 24/6/2014

Owning 1% of a successful company is better than 100% of a floundering one


Mitchell Elegbe, founder and group managing director of Nigeria’s Interswitch Limited, a pan-African integrated payment and transaction processing company, has some advice for entrepreneurs that not everyone agrees with. He believes entrepreneurs should consider giving up the ownership of their companies when first starting out.

owenership“This is very controversial advice because every time I have mentioned it to entrepreneurs they don’t take it seriously. I don’t know if you are aware, but when I started Interswitch I did not have a single share in the business… and I gave up 100% ownership,” Elegbe told How we made it in Africa. Read more

Visit Us On TwitterVisit Us On FacebookVisit Us On Linkedin