Category: Loyalty

Overseas football fans visiting Britain now at 800,000

_85454242_fans_gettyThe number of overseas fans visiting Britain to watch top-flight football rose to 800,000 in 2014 and brought in almost £700m, according to research.

Most fans came from the Republic of Ireland (121,000), with Norway (93,000), Sweden (58,000) and the United States (53,000) next.

Old Trafford and Arsenal’s Emirates Stadium were the most popular venues, both receiving 109,000 visits each.

Premier League chief Richard Scudamore said the rise was “very encouraging”.

However, football supporters groups said the figures, released by tourism body Visit Britain, underlined concerns they have about the make-up of fans in stadiums, ticket prices and club identity. Read more

Do you know where Is Your Club In Foreign Visitors?

London – By Mike McCarthy, North Of England Correspondent

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Some 800,000 overseas visitors went to a football match last year – up by 6% on 2010 – and usually spend more than other tourists.

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A new study has found football is playing an increasing role in attracting overseas tourists to Britain. Read more

طيران الإتحاد والرعاية الرياضية في السعودية

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د. طلال المغربي – لندن

 

نجح نادي الإتحاد في توقيع عقود رعايات مختلفه لفريق كرة القدم ومنها توقيع مع طيران الإتحاد كناقل رسمي لنادي الاتحاد السعودي.

 

بعد منح رخصتي طيران للخطوط القطرية وطيران الخليج للعمل كطيران داخلي بين مطارات السعودية وزيادة حصتها المتوقعه للرحلات الدولية من السوق السعودي مع الإعلانات لعلامتها التجارية، يعتبر توقيع طيران الإتحاد Etihad Airlines مع نادي الاتحاد في جدة بوابة الحرمين خطوة استراتيجية نحو ضمان وزيادة حصتها في السوق السعودي من خلال الرحلات الدولية لمختلف دول العالم بدخولها الرعايات الرياضية. 

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Sport Marketing and Strategy

sport marketing

In the latest researches, we have recognized for several years that sport is part of ENTERTAINMENT. The market now is really sports, fashion and music. Businesses, sport clubs, sport authorities, and consultants can’t expect to ignore reality and survive. As sport becomes more of entertainment to the fans and with the fast changes in the sport industry, we expect that the next 5 years of football in Saudi Arabia will make the best prepared clubs to get stronger and the hesitant will stumble and fall.

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Sport Marketing Training Program

sports-marketing

MarCom Academy with its international partnership affiliation is happy to announce its 2-3 days customised Sport Marketing program.

In the latest researches, we have recognised for several years that sport is part of ENTERTAINMENT. The market now is really sports, fashion and music. Businesses, sport clubs, sport authorities, and consultants can’t expect to ignore reality and survive. As sport becomes more of entertainment to the fans and with the fast changes in the sport industry, we expect that the next 5 years of football in Saudi Arabia will make the best prepared clubs to get stronger and the hesitant will stumble and fall. Read more

Who MarCom Help

MarCom make a differenceWhether you’re a Startup, Small Business, a Educational Institute, Sport Industry, or a Charity, good MARKETING Knowledge is required to grow your business, acquire new customers, or retain and statisy your customer to keep your business keep moving forward.

MarCom can help your business to develop or improve its marketing strategy and ensure its growth. MarCom services are all based around your business need; MarCom experts will listen to you, work to understand your business and help you get the best of your investment to compete in strong market. Read more

Antecedents of Continuance Intentions Towards e-Shopping the Case of Saudi Arabia

By Dr. Talal Almaghrabi (MarCom Academy, London)

Prof. Charles Dennis (University of Middlesex, London)

Abstract

Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance intentions towards e-shopping in Saudi Arabia.

Design/methodology/approach – The sample (n=465) consists of 68.8 per cent women and 31.4 per cent men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The model explains 65 per cent of the intention to continue shopping online.

Findings – Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents.

Research limitations/implications – The research findings imply that usefulness and subjective norm contribute to continuance intentions to some extent, but it is enjoyment that leads to a higher level of continuance intentions. Online strategies cannot ignore either the direct or the indirect effects on continuance intentions in Saudi Arabia.

Originality/value – The paper adds to the understudied area of online shopping continuance intentions in the Arab World in general, and Saudi Arabia in particular, by examining the effects of usefulness, enjoyment, and subjective norms on continuance intentions.

Key words: Electronic commerce, Individual behaviour, Internet shopping, Saudi Arabia

Entertainment Beats Shopping on Mobile Devices (MENA Report-2014)

Mobile Shoppingالمتسوقون وتجار التجزئة في منطقة الشرق الأوسط على يقين ومنذ فترة طويلة بأن المستهلكين ينفقون المزيد والمزيد من المال على الانترنت. أما الجديد، رغم ذلك، هو أن المتسوقين يستخدمون الإنترنت حتى أثناء التسوق الواقعي أو الفعلي. وفقا للنتائج الأخيرة، 90٪ من المتسوقين الذين لديهم إمكانية إستخدام الإنترنت عبر الهاتف النقال في المملكة العربية السعودية والإمارات العربية المتحدة، و60٪ في مصر، يعتمدون على التصفح عبر الجوال “للاطلاع على أسعار المنتجات وتقييماتها” خلال تنزههم في مراكز التسوق.

نتيجة البحث هذه التي توصل إليها “أون ديفيس ريسيرش” On Device Research، نشرت في تقرير بعنوان “مراكز وأكشاك تسوق رائعة: كيف يؤثر الهاتف الجوال على التسوق في منطقة الشرق الأوسط”. ويتابع التقرير بأنه من أصل الـ90٪ الذين يعمدون إلى مقارنة الأسعار على هواتفهم النقالة أثناء التسوق في مراكز التسوق أو المتاجر، 74٪ “يوقفون عملية الشراء”. Read more

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