Category: UAE

Retailers and hotels turning to technology to coax consumers to spend more

businessImpulse purchases may not be so impulsive after all.

Retailers and hotels across the Emirates are increasingly turning to technology to coax us to spend more, using data analytics to better understand us and our purchasing habits.

One UAE-based company, SweetBeam, which focuses on gathering intelligence for in-house guests at luxury hotels and resorts, claims it can help hotels increase guest spending by 23 per cent on average.

“We live in a world where everyone is bombarded with advertising and people trying to sell things to them. We block out the clutter and get rid of messages that are irrelevant to the guest,” said Troy Simoni, the chief executive at SweetBeam. Read more

Art and Skill of Communication in Ajman, UAE

mohd_ajmanThe Saudi British Marketing and Management Association (SBMMA) and the Marketing and Communication Academy (MarCom Academy) in partner with the National Center for Studies and Training at Ajman UAE, have conducted a workshop on “Art and Skill of Communication” delivered by Dr. Mohammed Alsulaiman, MarCom Manager in GCC Region. 40 managers from different UAE public and private organisations have participated on the event. It took place at The hotel Ajman palace at Ajman city, 24/6/2014
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