Retailers and hotels across the Emirates are increasingly turning to technology to coax us to spend more, using data analytics to better understand us and our purchasing habits.
One UAE-based company, SweetBeam, which focuses on gathering intelligence for in-house guests at luxury hotels and resorts, claims it can help hotels increase guest spending by 23 per cent on average.
“We live in a world where everyone is bombarded with advertising and people trying to sell things to them. We block out the clutter and get rid of messages that are irrelevant to the guest,” said Troy Simoni, the chief executive at SweetBeam. Read more