MarCom Academy
aims to provide our clients with real benefits, rather than simply selling ‘solutions’ as our research is produced in the context of practice.
Marketing and Communication Academy (MarCom Academy) has a wealth of experience that allows us to help our key consumers and clients understand both the challenges and the potential solutions available for any project we’re involved in.
At MarCom Academy,
we TRANSFORM our RESEARCH
and CONSULTATION into Creative and Practical Techniques with Applied Solutions to remain leaders in our field. MarCom Academy success is assessed by the extent to which knowledge is co‐created and used in practice.
Your First Step Starts Here
MarCom can help your business to develop or improve its marketing strategy and ensure its growth. MarCom services are all based around your business need; MarCom experts will listen to you, work to understand your business and help you get the best of your investment to compete in strong market.
Sport Marketing
Gateway to UK Hubs (Entrepreneur, Innovation & Accelerator)
Marketing Consultancy
UK - MENA Business Knowledge & Insights
We Offer a Professional Marketing and Communication Services, Training and Record of Experience that is Unparalleled in Our Area
ADAPTING TAM AND ECT: CONTINUANCE INTENTION OF E- SHOPPING IN SAUDI ARABIA
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Sue Vaux Halliday, School of Management, University of Surrey, UK s.halliday@surrey.ac.uk Abstract The objective of this study is to clarify the theoretical problem and identify...
The Factors Driving Online Shopping in Saudi Arabia: Regional and Behavioural Differences among Women
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online...
The driving factors of continuance online shopping: gender differences in behaviour among students – the case of Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student...
Determinants of Customer Continuance Intention of Online Shopping
By Dr. Talal Almaghrabi (MarCom Academy) Talal Al-maghrabi Brunel Business School, Brunel University Centre for Research in Marketing (CREAM), West London, UB8 3PH, UK Telephone: +44 (0) 1895 267171 Email: talal.almaghrabi@brunel.ac.uk Charles Dennis Lincoln Business...
Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online...
Creative Interpersonal Skills in the Field of Sports, Jeddah
Part of its strategy and to enhance Sport Marketing and Sport Knowledge, MarCom Academy and its partner FOOTY (sport experts in UK) is proud to join Tattweer the Sport Development Company and Sport Consultancy in Jeddah, Saudi Arabia, in delivering a two days workshop...
UK - MENA Business Knowledge & Cultural
- Understand and broaden your business and cultural knowledge
- Customer experience research
- Workshop facilitation and training
- Identify the right communications channels for brands
- Discover the behaviours of your audience base
- Engage consumers with culture in new ways
- Develop and implement multi-channel strategies
- Translate data into insights for your marketing strategy and brand
MarCom Academy Professional Services
- Marketing Consultancy
- Sport Marketing
- Social Media Strategy
- Knowledge Transfer
- Innovation Programs
- Research & Development
- Societal Development
- Marketing Communication
- Market Segmentation
- Event Management