Sport Marketing Training Program


MarCom Academy with its international partnership affiliation is happy to announce its 2-3 days customised Sport Marketing program.

In the latest researches, we have recognised for several years that sport is part of ENTERTAINMENT. The market now is really sports, fashion and music. Businesses, sport clubs, sport authorities, and consultants can’t expect to ignore reality and survive. As sport becomes more of entertainment to the fans and with the fast changes in the sport industry, we expect that the next 5 years of football in Saudi Arabia will make the best prepared clubs to get stronger and the hesitant will stumble and fall.

Our Sport Marketing Program will cover the following subjects:

  • The business of sport
  • The Road Map to Understanding Marketing in sport industry
  • Branding (Club, Players, Staff)
  • Fans Care to Loyalty
  • Building Fan Engagement
  • How to leverage best practice to generate sponsorship and investment
  • Attracting investment and Generating Sponsorship
  • Reasons why sponsors will sign-up and investors will step in

Other subjects that are recommended for each club Marketing Manager and the investment team would include:

  • Prioritizing and Planning the development of your club
  • Leading the club Change with Success
  • Finance for Non-Financial Managers in sport industry
  • Creating Great Leadership
  • Project Management in sport industry
  • Lean Management in sport
  • Team building on and off the pitch


Our experts at MarCom will illustrate to participants the latest trends in Sport Marketing and provide them with the technological solutions to have the competitive-edge advantage on the sport business.

To get more information, please contact us at





Footy UK

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