by admin | Oct 15, 2014 | Branding, Loyalty, Nation Branding, Saudi Arabia
By Dr. Talal Almaghrabi Full Paper Version Ahlan Wasahlan Version **You can read the article on iPad with Ahlan Wasahlan from the App store or from Saudi Airlines site Abstract For any destination to operate as a solid, sustainable tourism economy the...
by admin | Mar 3, 2013 | MarCom News, Nation Branding
After the conference success in UK, the founders of the conference, Prof. Charles Dennis (Professor of Marketing and MarCom Academy Advisory Board Director) and Prof. T C Melewar (Professor of Branding and Marketing at Brunel University and member of MarCom Advisory...