by admin | Dec 17, 2015 | Online Shopping, Published Research
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Sue Vaux Halliday, School of Management, University of Surrey, UK s.halliday@surrey.ac.uk Abstract The objective of this study is to clarify the theoretical problem and identify...
by admin | Dec 17, 2015 | Online Shopping, Published Research
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online...
by admin | Dec 17, 2015 | Online Shopping, Published Research
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student...
by admin | Dec 17, 2015 | Online Shopping, Published Research
By Dr. Talal Almaghrabi (MarCom Academy) Talal Al-maghrabi Brunel Business School, Brunel University Centre for Research in Marketing (CREAM), West London, UB8 3PH, UK Telephone: +44 (0) 1895 267171 Email: talal.almaghrabi@brunel.ac.uk Charles Dennis Lincoln Business...
by admin | Dec 17, 2015 | Online Shopping, Published Research
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online...
by admin | Sep 22, 2014 | Articles & Reports, Online Shopping
Impulse purchases may not be so impulsive after all. Retailers and hotels across the Emirates are increasingly turning to technology to coax us to spend more, using data analytics to better understand us and our purchasing habits. One UAE-based company, SweetBeam,...