by admin | Mar 1, 2013 | Online Shopping, Published Research
Author: Prof. Charles Dennis The background to this paper is that shoppers, particularly women, are motivated by a variety of different reasons, including socialising and enjoyment. Despite the growth of Internetretailing (e-retailing), these social needs are largely...
by admin | Feb 4, 2013 | Online Shopping, Published Research
This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online...