Marketing and Communitacion News
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MarCom at World Hajji & Umrah Convention 2013, London
Attended by Hajj authorities and travel operators (venue Olympia London May 21-22, 2013), hotels and others, in association with the Saudi & British Marketing and Management Association [SBMMA] and Dr. Talal Al – Maghrabi, CEO,Marketing and Communication Academy...
Workshops at Saudi Scientific International Conference, 2012
MarCom Academy worked with the Saudi Students Club in UK and Ireland to develop and deliver different training workshops for the Saudi Students during the 2012 Saudi Scientific International Conference held at Brunel University, London, UK in 11-13 October, 2012. The...
MoU with Sport Development Co.
Marketing and Communication Academy (MarCom) has signed Memorandum of Understanding (MoU) with Sport Development Co, represented by its Chairman Mr. Khamis Alzahrani. SDC is a leading sport experts company in the Kingdom of Saudi Arabia. Based on the agreement, MarCom...
Fujairah UAE Fair: “Learn, to progress” from 26-28 April 2016
The UK Marketing and Communication Academy (MarCom) is proudly sponsoring the Fujairah Fair 2016, under the theme: “Learn, to progress” which will be held from 26-28 April 2016 at the Fujairah Exhibition Centre, U.A.E. under the patronage of his highness the ruler of...
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Fan Engagement in Saudi ALJ League
In the latest researches, we have recognised for several years that sport is part of ENTERTAINMENT. The market now is really sports, fashion and music. Businesses, sport clubs, sport authorities, and consultants can’t expect to ignore reality and survive. As sport...
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هل تصبح مخلفات البحار بداية ابداعية لتنافس الشركات في منتجات ابداعية وحماية بيئية
كما هي الحروب، فإن أشكال وصور مخلفات البلاستيك التي تطفو على سطح وشواطئ البحار والمحيطات حول العالم تعتبر آفه في الحياة والضمير الإنساني. في عام ١٩٧٥م قدر العلماء في احد الدراسات ان ٠،١٪ من انتاج البلاستيك العالمي ينتهي به الامر كمخلفات في البحار. دراسات جديثة وضحت ان...
read moreالمغربي: الخصخصة ستبعد شخصيات رياضية معروفة
جدة: عبدالسلام الشهري 2016-01-17 الخصخصة حل لمشكلة ديون الأندية (الوطن) مع اقتراب إعلان تخصيص الأندية السعودية رسميا، والمتوقع أن يتم تنفيذه في منتصف العام الحالي بداية بالأندية الجماهيرية، يترقب الوسط الرياضي الدور الذي سيلعبه أعضاء شرف الأندية مع إقرار هذه...
read moreADAPTING TAM AND ECT: CONTINUANCE INTENTION OF E- SHOPPING IN SAUDI ARABIA
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Sue Vaux Halliday, School of Management, University of Surrey, UK s.halliday@surrey.ac.uk Abstract The objective of this study is to clarify the theoretical problem and identify...
read moreDeterminants of Continuance Intention (e-loyalty) for Online Flight Booking – The Case of Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Dr. Saleh Bukhari, Saudi Arabian Airlines Dr. Abdullah Alghamdi, King Khalid University Keywords: Continuance Online Shopping, E-Shopping, Internet Shopping, Male and Female...
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