Marketing and Communitacion News
Your online and eMarketing insight
MoU with Sport Development Co.
Marketing and Communication Academy (MarCom) has signed Memorandum of Understanding (MoU) with Sport Development Co, represented by its Chairman Mr. Khamis Alzahrani. SDC is a leading sport experts company in the Kingdom of Saudi...
Landmark Digital Publication
MarCom Academy is working on an interesting challenging online project to create a landmark digital publication that establishes real thought leadership in the space throughout GCC and Arabic speaking world.
StartUp Saudi Arabia – Ritz Carlton Jeddah 4-6 Nov 2017
MarcCom is gladly proud to participate in organising a leading event "StartUp Saudi Arabia" at the Ritz Carlton Jeddah 4-6 Nov 2017. Under the patronage of HRH Prince Khalid Al-Faisal, Advisor to the Custodian of the Holy Mosques, Governor of Makkah Region, Umm...
Determinants of Continuance Intention (e-loyalty) for Online Flight Booking – The Case of Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Dr. Saleh Bukhari, Saudi Arabian Airlines Dr. Abdullah Alghamdi, King Khalid University Keywords: Continuance Online Shopping, E-Shopping, Internet Shopping, Male and Female...
The Factors Driving Online Shopping in Saudi Arabia: Regional and Behavioural Differences among Women
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online...
The driving factors of continuance online shopping: gender differences in behaviour among students – the case of Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student...
Determinants of Customer Continuance Intention of Online Shopping
By Dr. Talal Almaghrabi (MarCom Academy) Talal Al-maghrabi Brunel Business School, Brunel University Centre for Research in Marketing (CREAM), West London, UB8 3PH, UK Telephone: +44 (0) 1895 267171 Email: talal.almaghrabi@brunel.ac.uk Charles Dennis Lincoln Business...
Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online...
Creative Interpersonal Skills in the Field of Sports, Jeddah
Part of its strategy and to enhance Sport Marketing and Sport Knowledge, MarCom Academy and its partner FOOTY (sport experts in UK) is proud to join Tattweer the Sport Development Company and Sport Consultancy in Jeddah, Saudi Arabia, in delivering a two days workshop...