latest Media and Marketing News for the Arab World
ADAPTING TAM AND ECT: CONTINUANCE INTENTION OF E- SHOPPING IN SAUDI ARABIA
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Sue Vaux Halliday, School of Management, University of Surrey, UK s.halliday@surrey.ac.uk Abstract The objective of this study is to clarify the theoretical problem and identify...
Determinants of Continuance Intention (e-loyalty) for Online Flight Booking – The Case of Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Dr. Saleh Bukhari, Saudi Arabian Airlines Dr. Abdullah Alghamdi, King Khalid University Keywords: Continuance Online Shopping, E-Shopping, Internet Shopping, Male and Female...
The Factors Driving Online Shopping in Saudi Arabia: Regional and Behavioural Differences among Women
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online...
The driving factors of continuance online shopping: gender differences in behaviour among students – the case of Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student...
Determinants of Customer Continuance Intention of Online Shopping
By Dr. Talal Almaghrabi (MarCom Academy) Talal Al-maghrabi Brunel Business School, Brunel University Centre for Research in Marketing (CREAM), West London, UB8 3PH, UK Telephone: +44 (0) 1895 267171 Email: talal.almaghrabi@brunel.ac.uk Charles Dennis Lincoln Business...
Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (Middlesex University) Abstract This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online...
Antecedents of Continuance Intentions Towards e-Shopping the Case of Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy, London) Prof. Charles Dennis (University of Middlesex, London) Abstract Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions...
IJMMA Vol 2, No1 2014
IJMMA and MarCom Academy would like to thank All Authors and Researchers for their fine contribution into Vol 2, No 1, 2014 IJMMA issue. IJMMA is delighted now to inform you that Vol 2, No 1, 2014 Issue of the academic journal is now published and can be viewed...
What drives Consumers’ Continuance Intention to e-Shopping?: Conceptual Framework and Managerial Implications in the Case of Saudi Arabia
This paper is "Highly Commended Award Winner" at the Literati Network Awards for Excellence 2012,as it was one of the most impressive pieces of work the team has seen throughout 2011 By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (University of Lincoln)...
ANTECEDENTS OF E-LOYALTY: THE CASE OF AIRLINES IN SAUDI ARABIA
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (University of Lincoln) Prof. Sue Vaux Halliday Abstract Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution...