Leaders 2016The Saudi British Marketing and Management Association is delighted to invite you to The world’s most prestigious sport business summit that comes to London for discussions on leadership, digital, technology, sponsorship, stadia & commercial best practice. The Saudi British Marketing and Management Association and its partner MarCom Academy is working together with top experts to enhance the experience of sports in the Middle East in general and Saudi Arabia in particular. Our aim is to engage and entertain fans, but also to increase the revenue stream of sport clubs by thinking outside the box with more commercial opportunities than ever before and utilise data and new technology innovations.

At LEADERS we search the world for genuine insights on the business of sport, and are proud to welcome a stellar line-up of speakers to the Leaders Sport Business Summit in London. We are confident their stories will provoke, inspire and serve as a timely focal point of discussions to move the industry forward.

The Themes

The Digital Experience |

This Digital Experience stream brings together the world’s tech experts to discuss innovative ways to engage fans and drive revenue, covering the at-game and in-home experiences, multiple devices and future media trends.

| The Brand |

The Brand theme brings together top marketers to explore how the industry is changing and what this means for sports sponsorship.

| The Future Stadium |

New build and renovation projects are underway across the globe putting technology, sustainability and revenue opportunities at the heart of design. The Venue stream will explore the investments, returns and innovations in this new breed of stadia.

| The Business |

The Business theme at Leaders 2014 is a world-class forum for sharing best practice and innovations for growing and sustaining the long-term financial health of your sports property.

Benefits to the Saudi British Marketing and Management Association’s Member

The Leaders and SBMMA are happy to extend the following exclusive discount (£995+VAT) to SBMMA members. Registration to the summit is discounted to £995+VAT if you register through our local ambassadors, SBMMA, before Wednesday 31st August :

To register please contact Thomas Woodley, Business Development Manager, Leaders Thomas.woodley@leadersinsport.com +1 704 973 1092 or

Dr. Talal Al-Maghrabi, Chairman of SBMMA +44 7981 085 982 talalalmaghrabi@yahoo.com

For more detail, click here>>

Summit Programme and overview

Leaders Sport Business Summit Agenda

Leaders & SBMMA Sport Business Summit

2015 Delegate Snapshot

Overview (future stadium) – LSBS UK 2015


Date 5 – 6 October 2016 (9am – 5:30pm)

Venue Stamford Bridge, Chelsea FC, London


The Leaders in Sport Highlights


Hassan Al Thawadi, Supreme Committee for Delivery & Legacy Qatar 2022 – Creating a lasting legacy


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