latest Media and Marketing News for the Arab World
The Driving Factors of Continuance Online Shopping: Gender Differences in Behaviour Among Students – the Case of Saudi Arabia
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (University of Lincoln) Abstract This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student...
IJMMA 2nd Issue
IJMMA and MarCom Academy would like to thank All Authors and Researchers for their fine contribution into the 2nd IJMMA issue. IJMMA is delighted now to inform you that the 2nd Issue of the academic journal is now published and can be viewed online at IJMMA 2nd...
The Influences of Social e-Shopping in Enhancing Young Women’s Online Shopping Behaviour
Author: Prof. Charles Dennis The background to this paper is that shoppers, particularly women, are motivated by a variety of different reasons, including socialising and enjoyment. Despite the growth of Internetretailing (e-retailing), these social needs are largely...
MODELLING THE IMPACT OF PERCEIVED PRODUCT EVALUATION ON THE ONLINE RETAILERS
This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online...