by admin | Jan 17, 2014 | Articles & Reports, Corporate Social Responsibility (CSR), Innovation
(كاتي) أسست مدرسة من خلال جمعها للعلب الفارغة — إبداع في عمل الخير http://globalnews.ca/video/760149/school-funded-by-trash
by admin | Jan 16, 2014 | Branding, Innovation, Online Shopping
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones....
by admin | Sep 30, 2013 | Innovation, MarCom News, United Kingdom
The Marketing and Communication Academy (MarCom Academy) is proud to announce the joining of Dr. Yusra Mouzughi (PhD, MBA, BA (Hons) PG Cert LT HE) as a member of the IJMMA Editorial Board. Dr. Yusra Mouzughi is a Programme Leader for Doctoral Programmes at...
by admin | Mar 26, 2013 | Articles & Reports, Innovation
Case Study: Plymouth City Bus By Chartered Instotute of Marketing (Roxane McMeeken) Plymouth’s Citybus wanted to get a younger audience on board with a campaign to drive awareness of its cutting edge new app. The brief A smart phone is the modern equivalent of a...
by admin | Mar 3, 2013 | Entrepreneurship, Innovation, MarCom News, Saudi Arabia, United Kingdom
MarCom Academy is sponsoring and acting as UK Program Event manager for “Innovation and Entrepreneurship Summer Program” for Umm Alqura University in Saudi Arabia. MarCom Academy is developing a program to visit the leading universities and new start ups...
by admin | Mar 1, 2013 | Entrepreneurship, Innovation, Saudi Arabia
By Tatjana de Kerros A prolific academic once wrote “Getting economic growth and jobs creation from entrepreneurs is not a numbers game. It is about encouraging the formation of high quality, high-growth...
