by admin | Jan 28, 2014 | Articles & Reports, Online Shopping
A shopping spree really does make you happy, says new research Choosing something to buy makes shoppers more happy, less sad and feel more in control than when they are simply browsing, according to new research. In the study, published in the Journal of Consumer...
by admin | Jan 16, 2014 | Branding, Innovation, Online Shopping
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones....
by admin | Mar 2, 2013 | Online Shopping
Author: Hani Brdesee Using a qualitative approach, this study examines e-commerce adoption in the Saudi tourism industry. The research concerns organisational factors for tourism firms to consider when moving their sales online. The competing values framework was used...
by admin | Mar 1, 2013 | Online Shopping
Author: Prof. Charles Dennis Purpose – The primary purpose of this article is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more...
by admin | Mar 1, 2013 | Online Shopping, Published Research
Author: Prof. Charles Dennis The background to this paper is that shoppers, particularly women, are motivated by a variety of different reasons, including socialising and enjoyment. Despite the growth of Internetretailing (e-retailing), these social needs are largely...
by admin | Feb 4, 2013 | Online Shopping, Published Research
This research aims to investigate the impact of an authentic diagnostic 3D product presentation on trust, attitude and enjoyment which in return impact purchase intention. We believe that none of the previous studies linked 3D product presentation type with the online...
