by admin | Jan 1, 2015 | Published Research, د. طلال المغربي
By Dr. Talal Almaghrabi (MarCom Academy, London) Prof. Charles Dennis (University of Middlesex, London) Abstract Purpose – The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions...
by admin | Jul 17, 2014 | Published Research
IJMMA and MarCom Academy would like to thank All Authors and Researchers for their fine contribution into Vol 2, No 1, 2014 IJMMA issue. IJMMA is delighted now to inform you that Vol 2, No 1, 2014 Issue of the academic journal is now published and can be viewed...
by admin | Apr 21, 2014 | Online Shopping, Published Research
This paper is “Highly Commended Award Winner” at the Literati Network Awards for Excellence 2012,as it was one of the most impressive pieces of work the team has seen throughout 2011 By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (University...
by admin | Apr 21, 2014 | Loyalty, Online Shopping, Published Research
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (University of Lincoln) Prof. Sue Vaux Halliday Abstract Due to the internet and E-commerce booming, many airline companies are attempting to stimulate customers to shift from traditional distribution...
by admin | Apr 21, 2014 | Online Shopping, Published Research
By Dr. Talal Almaghrabi (MarCom Academy) Prof. Charles Dennis (University of Lincoln) Abstract This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student...
by admin | Jun 28, 2013 | Published Research
IJMMA and MarCom Academy would like to thank All Authors and Researchers for their fine contribution into the 2nd IJMMA issue. IJMMA is delighted now to inform you that the 2nd Issue of the academic journal is now published and can be viewed online at IJMMA 2nd...
